‘How blogs became part of BBC News’

A new paper by Alfred Hermida, who leads the integrated graduate journalism programme at the University of British Columbia: ‘The Blogging BBC: Journalism blogs at ‘the world’s most trusted news organisation'” – and he has put up a pre-publication version on his blog.

“In the paper, I outline how blogging went from being an activity by a handful of journalists to being adopted by some of the BBC’s biggest names, such as Business Editor Robert Peston, despite at times vehement opposition from within the corporation.”

Full post (and paper) at this link…

Leave a Reply