A new paper by Alfred Hermida, who leads the integrated graduate journalism programme at the University of British Columbia: ‘The Blogging BBC: Journalism blogs at ‘the world’s most trusted news organisation'” – and he has put up a pre-publication version on his blog.
“In the paper, I outline how blogging went from being an activity by a handful of journalists to being adopted by some of the BBC’s biggest names, such as Business Editor Robert Peston, despite at times vehement opposition from within the corporation.”