Some more simple and effective use of social media tools (and personality) from the team behind More 4 News.
Responding to the launch of a 20-page guide for the UK government on using Twitter, @more4news issued a challenge to the 12 departments using Twitter: to sum up their current priorities in 140 characters.
The responses were later used by presenter Alex Thomson (@alextomo) in an evening broadcast on More4.
Four government departments don’t tweet it turns out (including the department for culture, media and sport), but there were replies from the treasury, ministry of justice and ministry of defence amongst others.
“We were pleasantly surprised at the way government departments rose to the More4 News twitter challenge. It’s clear that several of them have recently appointed Digital Media Advisors from among the twitterati,” Michael Hodgkin, assistant programme editor, More4 News, told us in an email.
“Some of the summaries may sound a bit like promoting motherhood and apple pie, but what can you expect in 140 characters? It’s probably a very good exercise to have to sum up one’s aims so concisely.