“It’s hard enough to write for the web and meet the guidelines for concise, scannable, and objective content. It’s even harder to write web headlines,” writes Jakob Nielsen, the useability expert.
“(…)For several years, I’ve been very impressed with BBC News headlines, both on the main BBC homepage and on its dedicated news page. Most sites routinely violate headline guidelines, but BBC editors consistently do an awesome job,” he continues.
(via PoynterOnline)