AdweekMedia’s US magazine ‘hot list’: Economist and Elle take top spots

AdweekMedia has published its annual ‘hot list’ for US magazine titles:

“Inclusion in AdweekMedia’s annual ‘Hot List’ is based on several factors, including: ad page and revenue gains; performance within a magazine’s competitive category; circulation gains; interviews with media buyers and consultants, and AdweekMedia’s own editorial judgment,” says a release.

Here’s the top 10 compared by circulation and advertising revenue (in millions of dollars) using Many Eyes’ visualisation tools (click on the images to see more):

Circulation

Screenshot of AdweekMedia's 2009 hot list visualised by circulation

Advertising revenue
Screenshot of AdweekMedia's 2009 hot list visualised by advertising revenue

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