Kansas.com, the site of US newspaper The Wichita Eagle, saw its traffic surge last month, making it the 15th most-visited US newspaper site for February, according to Nielsen Online.
The spike was partly a result of a link to one of the Eagle’s stories appearing on the homepage of Yahoo.
Yet despite this influx of visitors the site can’t monetise such peaks, because of the ‘dirt-cheap remnant advertising’ it runs during such surges, as Nieman reports.