Jason Preston compares online and print publishing models and concludes that the only way the old model will work online is if the cost structure of online publishing is changed, so that technology no longer allows free or cheap means for publishing to all.

“There are two ways to adapt to the situation: you can accept the new economics, or you can try to re-work the technology so that it conforms to the old rules of economics: scarcity… Fighting progress is a fool’s game,” Preston writes. Full story…

See also NiemanJournalismLab: “Why it’s so hard to move print revenue online: The loss of scarcity“