Trinity Mirror’s planned restructuring of its Midlands titles is part of an attempt to reduce editorial and advertising costs by 30 per cent in the region, according to this release from IBM.

“The company viewed short-term cost-cutting to be a necessary but not sufficient response to an industry experiencing permanent change. In partnership with IBM, Trinity Mirror is undergoing a major shake-up, transforming its editorial and advertising processes, and the technology it deploys, to become a leaner, smarter publishing business with a clear vision for future growth,” said IBM in the release.