This week saw the beta launch of Masher.com, a site which allows you to mash together the content of different videos, and use a free BBC archive of generic content. It was originally developed by the BBC Motion Gallery, a press release said.

Masher.com’s chairman, Neil Fenton said, in the release, that for content owners, “Masher offers a completely new way for users to engage with their content, in which those users don’t just consume content online passively but become both producer and consumer in an application that is highly engaging and allows for the maximization of online advertising and sponsorship revenues.”