Guardian News and Media (GNM) has become the second publisher to officially sign up for the Audit Bureau of Circulations Electronic’s (ABCe) six-monthly web traffic audits, according to a release from the bureau.
The new audits will provide detailed daily, weekly and monthly breakdowns of unique user/browser and page impression figures for sites within GNM’s regional portfolio, which have previously reported web traffic stats on an ‘ad hoc’ basis.
Regional GNM sites getreading.co.uk, manchestereveningnews.co.uk and manchesteronline.co.uk , as well as thejobsmine.co.uk will be analysed as part of the new arrangement.
Online traffic data will be presented alongside print circulation figures for the titles, the bureau added.
GNM follows Northcliffe Media, which signed up 10 of its regional websites for the new certificate earlier this month.
In a press statement accompanying the announcement, Northcliffe said it plans to increase the audit to 20 sites by 2009, and to cover ‘all major urban and regional sites’ in the future.