The Keeley Hazell application (see below) was built using Adobe Air – a new piece of technology, which allows one widget to be built that will be compatible with both PC and MAC systems.
Further editorial developments are planned for the site over the next few weeks to build on changes to the site navigation and page design introduced last week.
The homepage is longer and features a panel on the right-hand side showcasing breaking news, ‘most read’ and ‘most discussed’ articles.
In addition, users are now taken directly to the article after clicking on a homepage headline, rather than visiting the section homepage.
The changes to the homepage have received criticism from media commentator Roy Greenslade, who asked if the revamp was a reaction to the Daily Mail’s recent relaunch.
However, Danny Rogers, The Sun’s editorial manager (online), said the new features were the result of long-running development.
“It has nothing to do with the Daily Mail. This has been going on for the last six months,” he told Journalism.co.uk, adding that the changes were aimed at displaying content in a more accessible and user-friendly way.