The acquisition, which was made for an undisclosed sum, will expand NowPublic’s news coverage, which already has 100,000 active contributors.
Content from Truemors will feature on the NowPublic site to be used as tips for budding contributors, NP’s co-founder Len Brody told AFP.
“Truemorists are digging in the four corners of the web for the status of the rumor mill at any moment. It will drive leads to our members for stories going on around the world and give our readers a look at what’s bubbling under the hood,” he said.
As part of the deal Truemors will remain an independent company with founder Guy Kawasaki becoming chair of NowPublic’s advisory board.