The Guardian will soon introduce ad spots to its podcasts in the next few weeks, the title’s head of audio told an industry conference today.

Matt Wells, who announced the plans in January, said a range of bluechip advertisers were interested in the spots, though he did not elaborate on which podcasts would be the first to feature the advertising.

The argument for introducing podcast ads had been significantly boosted by the success of the Guardian’s advertising within its video content, Wells added.