Guardian PDA: Publishers need to mimic tech firms, says chief

Ien Cheng, publisher and managing editor of believe that newspaper websites need to be more responsive to the whims of the web and act like technology companies – adapting to the almost constant changes of the online environment.

Guardian PDA highlights Cheng’s strategic approach:

– Improving the development of new editorial products
– refining the subscription model
– changing the way the business works internally

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