Guardian: Perez Hilton to blog for ITV

Celebrity tittle tattle blogger Perez Hilton- real name Mario Lavandeira – has agreed to write a regular column for the ITV.com to promote its new show Gossip Girl.

Hilton will write a weekly column after each episode of the ITV2 gossip-girl show.

The blog, which will start tonight after the airing of the first episode, is the latest move by the vacuous ‘personality’ to broaden his appeal beyond the blogosphere.

He has also recently taken up presenting roles with MTV and launched his own show on VH1

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