Google has launched YouTube Insight – a new measurement tool for YouTube users, which will provide stats on the videos they upload.

According to an announcement on the Official Google Blog, uploaders of videos to the site will be able to see figures and graphs of:

• how often their videos are viewed by geographic region;
• how popular their contributions are compared to other videos in that area;
• ‘the lifecycle of a video’ e.g. how long it takes for a clip to gain popularity.

The metrics, says the blog, makes YouTube ‘one of the world’s largest focus groups’ and could be of use to advertisers and content providers in evaluating the benefits of the platform.

Below is a screenshot of how the figures, which can be seen in the ‘My Account’ section of the site, are displayed: