Jim Brady, executive editor of Washingtonpost.com, discusses widgets, podcasts, vodcasts and live streaming in the interview with Beet.tv below.

Brady says the Post’s political application on Facebook, which has been downloaded around 350,000 times, was a simple and relatively inexpensive way of promoting the WaPo brand.

However, he says that when experimenting with any new distribution methods – whether widgets, audio or video – it’s crucial to get the editorial content right first, regardless of what technology is in place.

[youtube:http://www.youtube.com/watch?v=UpWWrFA7Nfw]