OMG – it’s Omgili

Approaching its first birthday is “subjective” search engine Omgili, which aims to give users ‘consumer opinions, debates, discussions, personal experiences, answers and solutions’ in response to search terms.

It works by crawling over 100,000 boards, forums and other discussion groups and is clever enough to differentiate between discussion entities such as topic, title, replies and discussion date.

Here’s the results for a Journalism.co.uk hot topic of the week – widgets:

Not a completely scientific study, it’s true, but a rather neat graphic. You can compare the ‘chatter’ of up to five search terms and plot them over three days, seven days or a month.

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