Technology site Mashable has launched a new personalised news service: Mashable Follow.
Mashable founder Pete Cashmore says the move is part of a shift away from a “purely editor-driven news site” to becoming a “true news community that seeks to engage our readers in the news process”.
Beyond personalization, we believe that curation is the next great wave in news, and empowering our community to choose the news of the day is the ultimate aim of the Follow project.
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