This FT interview with Guardian Media Group chief executive Carolyn McCall reveals some  background on the company’s pay wall strategy. The company discussed six different models, including a pay wall, but McCall said there was no  evidence for the commercial success of pay walls:

“It is not really the way the web works. That is not to say there are not areas of specialist content that cannot be charged for,” she says.

Finally, this nugget:

Ms McCall dismisses the idea of any changes in the Guardian’s senior management – which is known to hold the firm view that freedom of news takes precedence over any business model – as “preposterous”.

Full story at this link…