FT.com: Guardian considered six different pay models
February 1st, 2010Posted by Judith Townend in Editors' pick, Newspapers
This FT interview with Guardian Media Group chief executive Carolyn McCall reveals some background on the company’s pay wall strategy. The company discussed six different models, including a pay wall, but McCall said there was no evidence for the commercial success of pay walls:
“It is not really the way the web works. That is not to say there are not areas of specialist content that cannot be charged for,” she says.
Finally, this nugget:
Ms McCall dismisses the idea of any changes in the Guardian’s senior management – which is known to hold the firm view that freedom of news takes precedence over any business model – as “preposterous”.
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