NYTimes.com has developed a new video player to allow clips to be embedded in more sections of the site.

The player, which uses technology from Brightcove, will make video available on the homepage, individual article pages and on the site’s blogs, a release from the title said. The player also lets users send footage to social networks and bookmarking sites, including Digg, Facebook and LinkedIn.

As part of a video overhaul, the Times’ video library has been redesigned and a regularly updated list of ‘most viewed’ clips now features on the site.

“Demand for high-quality video is on the rise across the web from both our users and our advertisers,” said Nicholas Ascheim, vice president of product management for NYTimes.com, in the release.

“To meet this need, we have upgraded our technology, increased our production values and given video even more prominence across the site.”

According to the release, the Times produces 100 videos a month, while also featuring content from Reuters, CNBC, MSNBC and Bloggingheads.tv.