UK media sign up for new Virgin and Perform video player
e-Player, a new ‘multi-channel video player delivering sports highlights and video clips’, is to be used by a raft of UK media organisations, Sinead Scanlon writes for Journalism.co.uk.
ITV Sport, Telegraph Media Group, the Daily Mail, News International, Trinity Mirror, Evening Standard, Metro and Bauer are all set to deploy the player, which has been developed by Virgin Media and sports and entertainment company Perform, a press release on the launch said.
The player will be free for the media groups and will provide sports highlights and updates from UK football and European leagues, as well golf, tennis and rugby clips. Advertising revenue will be shared between Virgin and Perform and the media sites, based on the amount of traffic generated to the videos.
“We have secured distribution with many of the highest traffic, most respected online publishers in the UK, making e-Player the most exciting online video advertising proposition in the market,” said Oliver Slipper, joint-CEO of Perform.
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September 8th, 2008 at 12:56 pm
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