Press Gazette: New Guardian morning news podcast to take on BBC
February 15th, 2008Posted by Laura Oliver in Editors' pick
Matt Wells, head of audio at the Guardian, says the new morning news podcast will offer listeners an alternative to the BBC, which currently dominates the breakfast market.
Last month Wells criticised the BBC’s own podcasts for attracting ‘unimpressive’ audience figures.
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February 15th, 2008 at 10:44 pm
I think the new Guardian offering os pretty good. They’ve deffo worked on things, but I just don’t see how they can compete for the depth of the BBC Global News podcast. I’ve listened to both daily for a year or more and the BBC is so far ahead for global coverage. Would be great of the Guardian can catch up – it’s certainly a fairly slick production – but it’s the global content I’m after and I just don’t hear the depth at the moment. Anyway, can a national newspaper realistically compete for global depth with the BBC? Personally, I’m just not interested in UK national news stories and that seem to form a large part of this new podcast.