MSN UK recently commissioned a survey of 2,000 people (carried out by OnePoll) which looks at audience behaviour in certain news situations, as part of its Best of Now marketing campaign.
The findings including looking at the sources people turn to for breaking news coverage. This found that the majority (40 per cent) of respondents (who were able to select more than one answer), chose online news sites as their source. This was followed by newspapers with 30 per cent and social media with 20 per cent of respondents.
The survey also asked what news sources were most trusted by respondents, which saw broadcast television and radio come top with 43 per cent, followed by online news sites with 19 per cent, newspapers with 15 per cent and magazines with 9.1 per cent. Social networks were named as most trusted by just under five per cent.
A quarter of respondents highlighted in the survey that they can be “overwhelmed by the volume of news each day and demand quality, not quantity”, according to a press release. And when it comes to time spent consuming news, with the survey finding that on average 10 years ago respondents felt they would spend around 10 minutes a day consuming news, compared to an average of 15 minutes today.
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