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Tool of the week for journalists – WhenToTweet

Tool of the week: WhenToTweet

What is it? A tool that allows you to work out the best time to tweet

How is it of use to journalists? 

Automated tweets or those reporting breaking news cannot be timed. But when is the best time to engage with your followers and get noticed on Twitter?

In a recent interview for a podcast on how to best time your tweets, Leo Widrich, co-founder of Buffer, a platform that allows you to queue up tweets and post them at optimal times, explained that it is best to tweet when there is a lot of chatter.

When the most traffic happens and when the most tweets go out its the best time to tweet, which is sometimes counter-intuitive.

This tool works by both by monitoring the performance of your past tweets and tells you when most of your followers will be online. The best time for @journalismnews to tweet is 11am, according to this tool.

For more Twitter advice see 10 technical Twitter tips for journalists.

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