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Economist launches app into Android Market

August 2nd, 2011Posted by in Magazines, Mobile, Traffic

The Economist officially launches its app for Android phones and tablets today (2 August).

The app was released to the Android Market last week and, according to the market, has been downloaded between 10,000 and 50,000 times in one week and rated more than 230 times averaging 3.6 stars. A press spokesperson for the Economist was unable to confirm or release download figures.

The new app follows in the footsteps of the magazine’s iPhone and iPad apps, which have seen 2.4 million downloads since they were launched in November.

“We now have almost 700,000 unique devices accessing the apps each month,” Oscar Grut, managing director, digital editions said in a release.

Speaking in June, Tom Standage, digital editor, said around half of those accessing content were paying subscribers.

As with all digital content, Android users will be able to read some articles for free but will need to pay for a subscription to receive all content. A weekly subscription allows users to receive the magazine by post, plus read content via the app and paywalled website, which is available from 9pm on a Thursday evening (5pm New York time), 12 hours before it is delivered through a subscriber’s letter box.

A single issue can be bought via the app for £3.99. The magazine cover price is £4.

Once downloaded, issues are stored on the user’s device and can be read when not connected to the internet. Every issue also includes a full audio edition.

The Android app, which operates on all Android phones and small and medium tablets running OS 2.x, was built by TigerSpike, which built iPad apps for the Economist, the Telegraph and Time Out.

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