Guardian reveals iPhone app figures with more than 400,000 downloads
The Guardian today revealed figures for its iPhone app for the first time since its launch in January this year – showing a download total of more than 400,000 times globally.
According to figures from the Guardian a total of 67,258 users have gone on to subscribe to the app, which is available to download for free, but requires subscription for further reading of content. The cost of subscription is £2.99 for six months or £3.99 a year.
In the US – where the Guardian is due to launch its new digital operation later this year and there is no subscription charge for the app – it has been downloaded 36,089 times.
Today’s figures are also said to show that traffic to Guardian.co.uk via its mobile site has more than doubled on the same time last year, from 4.5 per cent to more than 10 per cent.
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June 13th, 2011 at 4:28 am
[...] app draws 67k subscribersMedia Week (registration)paidContent.org -New Media Age (subscription) -Journalism.co.uk (blog)all 9 news articles [...]
June 20th, 2011 at 12:21 pm
[...] several publishers initially the number of people using native apps is encouraging. This month the Guardian has reported 400,000 global downloads of its iPhone app, with more than 67,000 paying subscribers; the Economist has reported two million downloads of the [...]