RAJAR (Radio Joint Audience Research) today announced it is to introduce new digital technology to its audience measurement tools, including a new online radio listening diary and a digital personal interviewing aid.
According to a release this new digital collection of data is to be rolled out from July, “in response to the wider availability and everyday use of online”.
The move will enable RAJAR to offer improved demographic representation, with the complementary benefit of the online diary adding wider appeal to people who may be less responsive to the existing format. It will also enhance the capture of listening data across all platforms be it analogue, internet, DTV or DAB. The online survey will mirror the paper survey in content, allowing all data to be integrated for reporting.
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