Spending on online advertising has topped £4 billion for the first time in the UK, as advertisers spend £1 in every £4 online, according to new research.
The findings, published today by the Internet Advertising Bureau (IAB) and accountancy firm PricewaterhouseCoopers, showed that online advertising grew by 12.8 per cent, from £3.5 billion in 2009 to £4.1 billion last year. The digital share of the UK’s total advertising spend of £16.6 billion last year rose to 25 per cent.
Mobile advertising experienced 116 per cent year on year growth on a like-for-like basis, up from 32 per cent in 2009. Advertisers spent £83 million on mobile advertising in 2010, led by the entertainment and media sector.
Researchers explain the findings in this video:
- UK ad spend dropped 4% in 2008, says AdAssoc
- Forbes.com: US advertisers will spend more on digital than print in 2010
- WAN Amsterdam: Digital will account for 43 per cent of newspaper advertising growth by 2012 according to PricewaterhouseCoopers
- Increase in UK online display advertising activity, says Nielsen
- Americans spending more time consuming news, research suggests