Bloomberg: US publisher Gannett trialing paid-content model
March 8th, 2011Posted by Rachel McAthy in Business, Editors' pick
US publisher Gannett (which is parent company to Newsquest in the UK) is trying out a paid-content model at three of its newspaper websites while it considers a broader online payment model, Bloomberg reported this week.
Chief executive officer Craig Dubow told Bloomberg that Gannett is likely to experiment more before making a decision about the broad use of paywalls.
Gannett’s newspaper in Greenville, South Carolina, has started charging readers $7.95 a year to access content devoted to Clemson University sports. Those subscribers view 40 to 70 pages per visit, compared with 6 to 8 pages on Gannett’s free websites, according to the McLean, Virginia-based company.
Read the full Bloomberg report here…
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