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Google announces new Chrome extension to block ‘content farms’

February 15th, 2011Posted by in Editors' pick, Search

Yesterday Google announced that it had launched a new Chrome extension which it claimed would “block low-quality sites from appearing in Google’s web search results”.

We’ve been exploring different algorithms to detect content farms, which are sites with shallow or low-quality content. One of the signals we’re exploring is explicit feedback from users. To that end, today we’re launching an early, experimental Chrome extension so people can block sites from their web search results. If installed, the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results.

Read more here on the Google Chrome blog…

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