paidContent:UK: Web could play deciding role in local media mergers, says Ofcom
December 2nd, 2010Posted by Laura Oliver in Editors' pick, Local media
Interesting report from paidContent:UK on what role the web will play in competition issues in proposed local media mergers according to Ofcom. Summarised by paidContent:UK and from Ofcom’s final Local Media Assessment guidance published as part of a review of the current media merger landscape:
Ofcom will factor in any online local media operators, when considering whether there is sufficient competition to two merging parties.
In theory, that could see Trinity Mirror, Northcliffe and Global Radio, in the event of any such merger, arguing that their local papers and stations would not dominate local ad sales because sites like Gumtree or Google also sell local ads in the same patch.
Full story on paidContent:UK at this link…
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