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Digital ad revenue up 30 per cent at Wall Street Journal

September 30th, 2010Posted by in Advertising, Business, Newspapers

The Wall Street Journal’s latest revenue statistics, detailed in a staff memo from Dow Jones & Company CEO Les Hinton (published on PoynterOnline), show an increase in digital ad revenue of more than 29 per cent.

According to the figures, the publication has recorded year-on-year growth across all platforms in the first quarter of the fiscal year 2011.

Print and online revenues for the publication are reportedly up by more than 17 per cent on the previous year’s figures for the same period, while total print advertising revenue increased by more than 21 per cent.

Print circulation revenue was also reportedly up more than 9 percent, or 13 per cent when including digital.

But while in his memo Hinton makes a comparison to competitor the New York Times Company’s release of revenue statistics last week, paidContent clarifies the potential differences of each in its own report on the figures.

Hinton specifically refers to the New York Times Company’s own figures “as a basis of comparison.” He pointed out that the NYTCo forecast last week that online ad sales would be up 14 percent for the quarter, while print ad revenue would be down five percent. It’s worth noting, however, that those figures include the NYTCo as a whole, while the figures Hinton cites for his company seem to refer only to the performance of the Wall Street Journal.

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