As online publishers seek new ways of making money from digital news, Robert Niles suggests that news outlets could benefit from using the e-book rental model.
Writing on the Online Journalism Review website, Niles suggests they should capitalise on a model which he says has grown by 71 per cent in the last seven years in the US, especially when it comes to publishing in-depth journalism.
Every year, some top newspaper enterprise reporting projects end up as books. What if some newsrooms flipped the development cycle, and initiated some of their more extensive enterprise reporting projects as e-books, available for sale or for rent?
(…) That makes sense to me. Even as my consumption of news online has sated my appetite for the commodity news I can find in a printed newspaper, I still keep buying books and magazines for longer, more detailed narratives. I happily pay for that content in print because I can’t find an alternative that’s better or cheaper (or both) online.
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