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Hyperlocal – what does it mean?

August 25th, 2010Posted by in Editors' pick, Hyperlocal, Local media, Niche

Not long ago it was the buzzword of the media and news industry – but what does ‘hyperlocal’ really mean today?

It’s a question Guardian Local editor Sarah Hartley has sought answer on her blog, putting forward ten characteristics which represent the meaning of the phrase as it evolves.

First, she discusses the growing range of the term, which has developed from a postcode-focused news patch to now being used to describe focused subject matter, story treatment, or even geographical areas which are actually large in size. “Can these things be considered hyperlocal in nature?”, she asks.

Here is a summary of the main characteristics Hartley associates with the term:

  • Participation from the author.
  • Opinion blended with facts.
  • Participation from the community.
  • Small is big. Scale is not important, impact is.
  • Medium agnostic. Use of different platforms.
  • Obsessiveness. Sticking with a story.
  • Independence.
  • Link lovers.
  • Passion.
  • Lack of money.

Readers are invited to comment on her blog on whether it is time to find an alternative to the term ‘hyperlocal’ or whether it is well used enough to keep.

See her full post at this link…

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