Business Insider: Bloomberg.com’s new look
Business Insider has grilled Kevin Krim, global head of Bloomberg Digital, on the site’s new design.
Krim says:
We felt it was critical to create a new platform, a new palette, a new canvas to deliver a must-use site for news throughout the day, every week. We already have a good global audience, we want to grow that.
(…)
We’re also focusing on aggregation. We’ll link to third party sites if we think its relevant to our audience, we’ll show it, no matter who it’s done by. There’s not a lot of options for business people. When they wake up in the morning, we want to be their one stop.
He also admits the re-launch is part of some serious rivalry:
BI: So, basically you want to kill your rivals like the Wall Street Journal, FT, Reuters?
KK: That’s the idea.
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