Business Insider: FT deal with Foursquare will offer free subscriptions
April 12th, 2010Posted by Laura Oliver in Editors' pick, Newspapers, Social media and blogging
The Financial Times is working with Foursquare to provide free subscriptions to users of the location-based social networking site who “check in” to selected locations, Business Insider reports.
The deal will target younger readers, for example by featuring coffee shops and other spots located close to universities and business schools, who may be turned off by the rates for a premium subscription to FT.com.
[T]he Foursquare deal opens the FT up beyond their typical straight-laced business subscribers, and attempts to get a decidedly younger, more web-savvy potential consumer interacting with their brand.
Tags: Financial Times, foursquare, paid content, pay wall, pay walls, paywall, paywalls, social networking
April 27th, 2010 at 10:19 am
[...] Wall Street Journal has followed in the Financial Times’ footsteps by teaming up with Foursquare. As part of a new focus on New York City, FourSquare users who [...]