Steve Rubel: The AP’s vision of a “siteless web”
February 22nd, 2010Posted by Laura Oliver in Editors' pick, Social media and blogging
Steve Rubel responds to criticism of the Associated Press for redirecting its followers on Twitter to stories hosted on its Facebook page rather than on the AP’s own or partners’ websites.
As wires like AP and Reuters syndicate their content everywhere, they have struggled to build any kind of meaningful relationship with readers (…) The AP is now changing the game for news by not only going where attention spirals are taking us but by also using their content to curate a conversation on Facebook and – above all – build relationships.
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