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Malcolm Coles: Growth of newspaper Twitter accounts running out of steam

This is a cross-post from Malcolm Coles’ personal website. You can read other posts by Coles on the Journalism.co.uk Editors’ Blog at this link.

UK national newspaper Twitter accounts are continuing to grow – but at an ever slower rate, according to the latest figures for the 130 accounts I’m tracking:

The detail
These 130 accounts had 1,801,811 followers on November 2, up by 137,568 from 1,664,243 on October 1. Of that increase, 95,007 (or 69 per cent) was for the @guardiantech account (which benefits from being on Twitter’s suggested user list).

(NB – the Telegraph seems to have deleted its badly spelled @TelegraphScienc account, so I’ve restated October’s figures to be for 130 accounts, rather than the 131 I used to track).

The biggest mover was @MirrorFootball, up 11 places to 81st (from 455 to 809 followers), suggesting the Mirror is finally making some use of Twitter (most of its other accounts are near the bottom – and only appear to have moved up a place because of the demise of the Telegraph’s Science account).

As ever, the full spreadsheet is here or you can see the iframe below.

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  • http://www.twitter.com/seamuscondron Seamus

    These feeds are auto. If there’s no human interaction and engagement, the growth will slow. Simply being a link dump is not a solution.

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