This is a cross-post from Malcolm Coles’ personal website. You can read other posts by Coles on the Journalism.co.uk Editors’ Blog at this link.
UK national newspaper Twitter accounts are continuing to grow – but at an ever slower rate, according to the latest figures for the 130 accounts I’m tracking:
- July to August growth: 17 per cent
- August to September growth: 17 per cent
- September to October growth: 13.1 per cent
- October to November growth: 8.3 per cent
These 130 accounts had 1,801,811 followers on November 2, up by 137,568 from 1,664,243 on October 1. Of that increase, 95,007 (or 69 per cent) was for the @guardiantech account (which benefits from being on Twitter’s suggested user list).
(NB – the Telegraph seems to have deleted its badly spelled @TelegraphScienc account, so I’ve restated October’s figures to be for 130 accounts, rather than the 131 I used to track).
The biggest mover was @MirrorFootball, up 11 places to 81st (from 455 to 809 followers), suggesting the Mirror is finally making some use of Twitter (most of its other accounts are near the bottom – and only appear to have moved up a place because of the demise of the Telegraph’s Science account).
As ever, the full spreadsheet is here or you can see the iframe below.
- Malcolm Coles: Rate of growth slows for newspaper Twitter accounts
- How the Guardian and Telegraph overtook the Mail in latest ABCe traffic report
- A guide to newspapers on Twitter
- Paywall results in for Newsday as US newspapers see dip in traffic
- Data, Twitter, blogging and more: 20 short courses for journalists