The Sydney Morning Herald has obtained an email to News Corp online staff, from the company’s digital chief executive, Richard Freudenstein, indicating that paid-for content plans, as announced by Murdoch in August, were now in a ‘second phase’.
“The key points from Mr Freudenstein’s communique to News Digital Media (NDM) staff were that the company was reassured by the research it had conducted and that it was proceeding to the next round of development.
“‘News has conducted some audience research here in Australia and in the UK and US, which gives us confidence that, if we get the product and delivery system right, people will happily pay for news content online, on their computer, mobile, e-reader or other device,’ Mr Freudenstein told staff. ‘Here in Sydney we are about to move into the second phase of the project.’”
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