PCUK/Harris Poll: Readers want to spend as close to nothing as possible for online news
September 23rd, 2009Posted by Judith Townend in Editors' pick, Online Journalism
Perhaps unsurprisingly – given Monday’s results indicating that only five per cent of 1,188 users polled by paidContent:UK and Harris Interactive would pay for their preferred news website – people do not want to spend very much either.
“When asked the maximum amount they would be prepared to pay, respondents who read a free news site at least once a month gave us the lowest possible amount in each category – annual subscriptions under £10, a day pass costing under £0.25 and per-article fees of between 1p and 2p.”
Furthermore, PCUK’s Robert Andrews reminds us to bear in mind ‘that most of these readers said they did not want to pay – their answers suggest they may pay even less or not at all’.
Full PCUK findings at this link…
Tags: business models, free news site, GBP, harris interactive, Harris Poll, online news, paidcontentuk, pay-for content, pence, Robert Andrews, United Kingdom
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