NYTimes.com: The Sugar Inc. ‘little media empire’
September 14th, 2009Posted by Judith Townend in Advertising, Editors' pick, Social media and blogging
The New York Times takes a look at Lisa and Brian Sugar’s ‘little media empire,’ Sugar Inc., composed of 12 blogs, 11 million readers a month and advertisers such as Chanel and Sony.
“In 2007, Sugar, which is backed by Sequoia Capital and has 105 employees, acquired ShopStyle, an e-commerce site. Today it brings in half of Sugar’s revenue. At ShopStyle, shoppers can browse online retailers’ selections, and Sugar gets paid when they click through to a retailer or make a purchase.”
Tags: brian sugar, e-commerce site, lisa sugar, little media empire, online retailers, Sequoia Capital, ShopStyle, Sony, sugar inc., the New York Times
