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Lone Star defies downward trend in revised ABC results

August 14th, 2009Posted by in Newspapers

The Audit Bureau of Circulations (ABC) has today brought out its revised figures for national newspaper circulation in the UK, reducing the headline circulations of titles including the Daily Mail, Daily Telegraph and Financial Times in the light of an investigation into ‘bulk copies’ distributed by Dawson Media Direct, for the London Evening Standard, Mail on Sunday and Sunday Telegraph.

The UK newspaper circulation body revised the figures because audit trails for ‘bulks’ did not comply with ABC rules.

Earlier this year, the Financial Times reduced its use of bulks, and this week Guardian News and Media announced that it was currently ditching its bulk distribution completely.

A brief summary of today’s ABC results:

  • The Sunday Times was the only ‘quality’ Sunday title to post a year-on-year rise in sales (2.74 per cent). On average the ‘quality’ Sunday titles posted a 2.77 per cent year-on-year fall.  The Independent on Sunday posted the biggest year-on-year drop – 19.98 per cent.
  • All the daily titles audited posted a year-on-year drop in sales, apart from The Star which increased its circulation by 20.12 per cent compared with July 2008.
  • The Sun recorded a tiny drop of 0.4 per cent year-on-year and although the Daily Mirror was down 7.16 per cent compared with last year’s figures, month-on-month the title’s sales rose by 0.73 per cent.

A more in-depth analysis of these results is available on Guardian.co.uk.

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