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FT results: FT.com paid-for subscriptions up 9%

March 2nd, 2009Posted by in Traffic

According to parent company Pearson’s preliminary financial results for 2008, released today, the Financial Times’ website saw a 9 per cent growth in paid-for subscribers to 109,609.

Register users – the free-part of the access model – increased from approximately 150,000 at the end of 2007 to 966,000 by the end of last year.

In September last year, FT.com managing director Rob Grimshaw told Journalism.co.uk that the financial crisis had caused an explosion in registrations and subscriptions to the site.

Advertising revenues for FT Publishing as a group fell by 4 per cent, but overall profits for 2008 rose by 13 per cent to £195 million.

“[G]rowth of digital and subscription businesses and strong demand for premium content exceed decline in advertising revenues,” said a release from Pearson.

“At the FT Group, we anticipate continued strong demand for high-quality analysis of global business, finance, politics and economics; a tough year for advertising; strong renewal rates in our subscription businesses; and continued growth at Interactive Data.”

The group’s publishing division posted a 9 per cent increase in sales to £74m (£56m in 2007).

Pearson itself recorded an adjusted operating profit rise of 11 per cent to £762 million in 2008.

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