Simon Waldman: ‘We are living in the era of the Great British Media Brand’
December 2nd, 2008Posted by Laura Oliver in Editors' pick, Journalism
Despite the economic misery faced by the industry, UK media brands are attracting international audiences and recognition, says Waldman.
“It is only because of the internet that our brand means anything to anyone outside the UK – certainly anyone under 50,” adds Waldman.
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