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Reuters: EU investigating Google-Yahoo advertising deal

September 16th, 2008Posted by in Advertising, Editors' pick

European Union anti-trust watchdogs are investigating the proposed advertising deal between Google and Yahoo, which would see the two companies share some ad revenue.

The World Association of Newspapers (WAN) has called on the EU to probe the tie-up, which Google and Yahoo have said would only come into force in the US and Canada.

WAN said the deal would affect Yahoo’s ability to compete with Google in the future.

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