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FT.com embeds video in news pages

July 9th, 2008Posted by in Online Journalism

FT.com has started embedding video footage in its news story pages (example here).

Prior to today’s launch of the smaller embedded player users were directed to a specific page for video content.

FT.com follows the BBC in embedding video in its news pieces and more widely across the site.It stared in March and soon after claimed the move had led to a doubling of views.

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2 Responses to “FT.com embeds video in news pages”

  1. links for 2008-07-10 « Joanna Geary Says:

    [...] Journalism.co.uk Editors’ Blog » Blog Archive » FT.com embeds video in news pages FT.com has started embedding video footage in its news story pages (tags: video,) [...]


  2. Kataweb.it - Blog - Giornalismo d’altri » Blog Archive » No al ghetto del “video online”: alla BBC e al FT il video integrato al testo conviene Says:

    [...] informativi (che sia testo, foto, video, audio, animazione, ecc.). Per esempio il Financial Times, ci informa Journalism.co.uk, ha deciso di inserire all’interno degli articoli i video che si riferiscono a quegli [...]


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