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Innovations in Journalism – socially referred and aggregated news from Yahoo! Buzz

June 19th, 2008Posted by in Uncategorized

We give developers the opportunity to tell us journalists why we should sit up and pay attention to the sites and devices they are working on.

You’ll know and use Digg and the geeks will be into Reddit – loving it now its gone open source – but there is another one worth looking at, and it’s a biggie. Welcome to IIJ, Yahoo! Buzz.

1. Who are you and what’s it all about
My name is Tapan Bhat and I am senior VP of Yahoo! Front Doors and Network Services.

Yahoo! Buzz beta is an extension to Yahoo.com that unites people with the most remarkable content from websites across the internet and brings the most “buzz-worthy” stories to the Yahoo! homepage.

It determines the most popular, must-read stories and videos from large news sources as well as niche blogs around the web, with an approach that combines user votes with search popularity to determine a story’s Buzz ranking.

2. Why would this be useful to a journalist?
Yahoo! Buzz can be useful to journalists on multiple levels. It can provide increased exposure for your great content. The most popular stories also may be selected by our editorial team and featured on Yahoo.com.

In addition, Yahoo! Buzz offers valuable insight for anyone interested in what is buzzing about and looking for timely story ideas or resources.

3. Is this it or is there more to come?

After only three month in beta, Yahoo! Buzz receives around 8 million unique monthly visitors worldwide according to comScore.

We’ll continue to listen to the feedback from publishers and our users to make sure the site continues to find the most relevant and interesting content online.

Since launching with around 100 large and small publishers, we have gradually been adding new publishers to the beta program and now have around 300 publishers participating.

In the coming months, we’ll continue adding more participants and once Yahoo! Buzz is generally available any publisher will be able to participate.

Looking ahead, Yahoo! Buzz will form the basis for an open ecosystem of publishers, advertisers and consumers.  We’ll develop this ecosystem by building out unique new syndication and monetisation tools that help publishers share relevant content, connect to more advertisers and reach a broader audience. Over time, we expect this to extend into a powerful content exchange that connects owners of content with distributors of traffic.

4. Why are you doing this?
While the homepage has always featured engaging stories and content, our editors could only scratch the surface before. With Buzz we can add more depth to the front page by bubbling up the best content from around the web, as indicated by users.

In addition, it creates a comprehensive, categorised database of content from across the web that can eventually make the Yahoo! network better.

5. What does it cost to use it?

Yahoo! Buzz is entirely free to use.

6. How will you make it pay?
As mentioned earlier, our primary goal is to further Yahoo!’s leadership position as the best starting point on the web and offering more relevant content brings people coming back to Yahoo! again and again.

During the beta process for Yahoo! Buzz, we will also be finalising our monetisation approach, including ways in which we may give prominent promotion to content from Yahoo! partners when appropriate.

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