The International Olympic Commitee (IOC) has announced that athletes will be allowed to blog this summer’s Olympic Games in Beijing – but what will they actually be able to say?
In order to protect other media who hold rights to the games’ coverage, blogging competitors will have to follow strict guidelines, the Associated Press reports, with blogs taking a diary-style and no interviews with or comments about other athletes allowed.
Furthermore, athletes’ blogs cannot contain any audio or video content of ‘any Olympic events, including sporting action, opening, closing and medal ceremonies or other activities which occur within any zone which requires an Olympic identity and accreditation card (or ticket) for entry.’ Similarly still photos are allowed, so long as they don’t show any Olympic events.
Finally, sponsorship of such blogs is forbidden and none of their domain names can contain the word Olympic, Olympics or anything similar.
- IOC blogging guidelines – ‘Blogging form of personal expression, not journalism’
- Calls for local media to apply for Olympics accreditation
- Media accreditation process open for Paralympic Games
- Schlesinger: Reuters’ ‘multimedia gospel’ and a new media Olympics
- Reuters: Athletes can tweet at 2012 as long as not in manner of journalists